Designing experience as an operating system for organizations.

I lead experience strategy across customer, employee, and brand—grounded in research, built with cross-functional teams, and measured by outcomes that hold up in the real world.

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Leadership focus

VP / Head of Experience, CXO-track leadership for organizations investing in research-led strategy and systems-level execution.

Customer ExperienceEmployee ExperienceResearch & StrategyOrg AlignmentSystems Thinking

LinkedIn•Email

2B+

Views influenced

high-exposure retail platforms

53M+

Users reached

mobile + in-store experiences

130k+

Touchpoints

physical interactions at scale

National

Scope

multi-market pilots & rollouts

How I lead

I connect insight to action—translating field truth into strategy leadership can move on, and building systems teams can operate.

Experience as Strategy

Align customer, employee, and brand experience to business goals—then operationalize it into systems that scale.

Research → Decisions

Use mixed-method research to de-risk bets, reveal truth in the field, and build shared conviction across stakeholders.

Systems Thinking

Design end-to-end journeys across channels, teams, tools, and environments—especially where the work is complex and real.

Leadership & Trust

Earn credibility by naming hard truths, clarifying priorities, and delivering outcomes with cross-functional teams.

Point of view

Great experience isn’t polish—it’s alignment. When organizations reduce friction, clarify intent, and create systems that help people do their best work, experience becomes a growth engine. My job is to find the truth in the field, translate it into decisions, and ship experiences that earn trust at scale.