Logan Monaco | UX R & D Strategist

top of page

2024 OGIVLY AWARD Winner
Innovation in Creative Use of Research in Advertising - 2nd Place

Hit me up. Ask me about my favorite movie.

I saved major dev costs and earned leadership trust by killing the wrong product and building the right one.
What started as a request for a flashy tablet tool turned into a lesson in flow-breaking UX. I led research that revealed deeper rep pain points and pivoted the project toward a high-impact microsite — improving rep performance and setting the stage for future platform alignment.

2 Billion views, 53 Million users, 130,000 touch points.
Designed and led mixed method research (quant and qual contextual user interviews) at national level on a mobile platform where customers preview and test phones in a retail setting. Recommendations led to new strategy and design.

Led pilot testing for retail interactive touchscreen on national level in markets across US. Findings led to updates prior to larger scale hardware roll-out and integration processes for store employees.

Led research team and product strategy

Led research and design strategy for a customer education and entertainment touchscreen platform. Multi-year work resulting in more robust interactive store experience and integration of more and larger touchscreens in stores.

I designed, led and oversaw ongoing iterative research and optimization of a platform available in approx 5,500 AT&T retail stores nationally resulting in new functionality, features. The platform is now in it’s 4th iteration with a 5th being planned, The product connects customers to information and helps them prepare for their sales/service interaction in the store.

Collaborative design and build of website including SEO and marketing considerations, content strategy and development. Worked with marketing agency to build and target audiences. Utilized customer demographic and survey feedback to craft messaging.

A start-up application born from a desire to optimize healthy diets in a sustainable and conscious way - mindful consumption of food by color, as opposed to zeroing in solely on calories.

Planning and packing for trips made easier with accurate and timely weather updates.

Design UI/UX for a GPS enabled rock climbing guide book app.

Dog to-do's for on-the-go people

Ideation of Covid utility app for tracking building occupancy with multiple entry/exit points.

ApplicationBrandCXConsultingDesignDigitalEXResearchSpaceStartupStrategyTouchscreenUXWebXM

Logan Monaco © 2024

EXPRNCE | RSCH | STRTGY | DSGN

INFO
CONTACT

bottom of page